I found this box of tea in the coffee area at work one afternoon and I thought, 'Ah! Rose tea, I can use some'.
On a closer examination, I realized that there is not any obvious rose written anywhere on the box, in fact the tea is called 'Tazo Rest' nothing to do with rose, I smelled the box to see if the aroma of it gave away the content of the box but not much luck there either.
I drank the tea, read through the ingredients list and it indeed was a Rose tea and I was impressed by the power of design/packaging.
So, without digressing from the topic, just wanted to point out a good design is the one that conveys what it is without shouting loud words that may or may not be true. If we are in tune with our inner being then the inspiration can be found everywhere even in a free box of tea, up for grabs...