I get that question a lot and my answer? Well, no. Not really!
Long time ago when I posed my idea about bringing artisans closer to their patrons and helping them find a sustainable livelihood, many of my friends loved the idea, encouraged me and then asked me to put together a business plan so they can fund it and my ‘business’ can take off…
As much as I loved the idea it was difficult for me to communicate it to my friends that it is not a business in the traditional sense and yet it’s not charity either.
Side story: I think charity is not sustainable and unless someone has a skin in the game and there is sweat involved, it’s very hard for people to value it.
So, I didn’t want to make a business plan, invest money and time, jump in without knowing what exactly I am trying to achieve. My plan is to change mindset about art and artists and get away from cheap mass produced things that come into our houses for the sake of trends and then end up in landfills via the route of goodwill. And that is a vast and vague goal to achieve… I needed an exact problem and solution approach before I dive in head first along with the charity and good wishes of my dear friends. Since I’m trying to promote an organic way of life, it is only fair that I develop it organically as well.
|Carol wearing a wrap around skirt made with dhakai sari|
Late last year DH game me the ultimate present, his way to show support for my organic way of doing business; and bought me the domain name ‘Craftiste’ (my company’s name) as a birthday present. Well, I am inexperienced in setting up a website, and that is to say it mildly.
|Square Chikankari scarf|
I'll continue to sell my handmade stuff on Etsy but as and when I have stuff available from the artisans, I'll populate my pop-up shop and let you know about the inventory. For now, I am thinking of keeping the artisan shop open till the end of April and then gauge the response I get.
|Potli purse, perfect blend of fun and sophistication|
|Fine work of Chikankari embroidery on a georgette stole|